Lars-Johan Jarnheimer was born 1960 in Kalmar in the provice of Småland, Sweden. He
has an MBA from the universities of Lund and Växjö (1982). After graduation
he started his professional carreer as a project manager at IKEA in
Germany. After two years there he moved back to Sweden to become director
of marketing at Hennes & Mauritz. He worked for H&M for 6 years. After a
spell as marketing- and sales director at SARA Hotels AB (90 - 91) he was
recruited by Kinnevik. He started as managing director of the Swedish music
video channel Z-TV. Kinnevik had then just started Z-TV in order to widen
its satellite-TV menue. He was soon picked as managing director of
Kinneviks new GSM-company Comviq GSM AB. He was in charge of that company’s
very fast expansion during the nex five years. In 1997 he left Kinnevik to
become responsible for SAAB Automobile AB in Scandinavia, the Baltics and
Russia. and also managing director of SAAB Opel Sverige. In december 1998 he returned to Kinnevik as Executive Vice President with responsibility for companies like the fast growing
call-center and customer-care company Transcom as well as for the loyalty management company Collect AB.
On March 23, 1999 he was appointed head of Tele2 AB (formerly NetCom AB).
He is a member of the board to the public media group MTG Sweden, Gamla Stans Bryggeri AB Sweden, Arvid Nordqvist AB Sweden, Good Guy AB, Sweden, Everyday.Com, Sweden, Collect AB, Sweden, Invik AB, Sweden and SEC (Société Européenne de Communication, Luxembourg).
Lars-Johan Jarnheimer
President and CEO, Tele2 AB